PANEL DISCUSSION: The Journey to Omnichannel in Medical Affairs

Delve into the following business-critical  Omnichannel topics:  

  • Know how to use data and insights to understand the make-up of our audience and their preferences

  • Make use of available attribution and behavior  data to improve the way we personalize content to our HCP audiences  

  • Optimize content creation through  audience-specific, outcome-based modular content  

  • Take advantage of ready-to-use technology, customizable for Medical Affairs in advance of fully integrated technology platforms

56 minutes


Dimithri Wignarajah, HCG
Director, Digital and Communications Strategy
Luke Cole, HCG
SVP, Group Director, Digital Strategy
Katie Manty, OHG
VP Omnichannel Strategy
Greg Imber, HCG
Chief Engagement Officer
John Wahba, GSK
Medical Head of Digital Hub & Omnichannel
Tara Moroz, Pfizer
Sr Director, Global Medical Affairs, Rare Diseases
Michael Zaiac, Novartis
Head of Medical Affairs Oncology, Region Europe

More Information

The Collective Intelligence Webinars leverage the global expertise of the Healthcare Consultancy Group (HCG) to provide leading professionals across pharma and biotech with thought-leadership examples of future thinking, collaboration, and communication excellence.

HCG is a global leader in medical communications, comprising 7 interconnected agencies with distinct personalities and complementary skills.

The depth of our expertise allows us to configure custom solutions to meet your scientific, regulatory, and digital needs. Discrete offices and robust processes ensure the confidentiality of your data and programs.

We give your programs the profile they deserve by building your team with you in mind.