Why Our Purpose is Accelerating the Impact of Science and Why that Matters

Right now, the word “impact” is prominent in seemingly every conversation. Agencies, client partners, and many others find themselves asking the same questions. Why assess impact? What does it actually mean? Should we define it differently by function or brand? How should we evaluate it? There is not currently an industry standard for defining impact—nor is one likely to materialize. But at the same time, assessing impact has never been so critical. The value of our medical communications cannot be evaluated in a vacuum, as our efforts contribute to the broader goals of our pharmaceutical clients. Yet evaluating impact is increasingly complex, especially when considering the intersections of our work with broader medical, promotional, direct-to-consumer, access, patient advocacy, and other functional efforts.

10 Minutes