Insights & Innovations for Impact

For 9 days each March, the South by Southwest (SXSW) Festival in Austin Texas, draws nearly 350,000 attendees, far beyond its humble beginnings as an intimate gathering of musicians. This year, travelers made the pilgrimage to Austin for over 450 conference sessions, keynotes, screenings, exhibitions, and competitions; with tracks including Health & Medtech, Design, Advertising & Brand Experience, Climate &Sustainability, and Artificial Intelligence. Our HCG team loves to tee off each year by looking outside Pharma for inspiration, and SXSW’s broad mix of topics offered us insights from far beyond our scientific world.

7 Minutes