NEWS
SAY IT. SPEAK IT.
CORPORATE AND CULTURE
HCG Unveils Pioneering DEIB Charter
HCG unveils its groundbreaking Diversity, Equity, Inclusion & Belonging (DEIB) Charter, setting new industry standards. The comprehensive framework outlines concrete goals and strategies for fostering an inclusive workplace. “This charter reaffirms our unwavering commitment to creating an environment where every employee belongs and can thrive,” states Rajni Parthasarathy (DEIB Lead North America) and Enitan Sawyerr (DEIB Lead Europe). For further information, please contact us.
MEDICAL AFFAIRS
HCG Unveils Insights on Measuring Medical Communications Impact
HCG’s recent survey reveals crucial gaps in evaluating impact in medical communications. Despite its importance, many pharma companies struggle with effective measurement. “Our focus needs to take in the big picture,” says Kristen Quinn, Enterprise Strategy & Solutions Lead. HCG advocates for evolving agency partnerships to bridge activity metrics with broader strategic vision. For further information, please contact us.
COMMERCIAL AND MARKETING
HCG and Reuters’ Neuromarketing Webinar Reveals HCP Engagement Insights
Industry experts from HCG, Merck, and Acorda Therapeutics recently shared groundbreaking strategies in healthcare neuromarketing. The webinar unveiled methods to decode physician motivation, express authentic empathy, and inspire change at the point of care. Attendees gained valuable insights to revolutionize their HCP engagement approach using behavioral analysis rooted in psychology and neuroscience. Click here to view the webinar.
REGULATORY
HCG and DIA Unveil Insights on Evolving FDA Advisory Committee Landscape
In a groundbreaking whitepaper, HCG and DIA explore recent shifts in FDA Advisory Committee meetings. From virtual formats to changing vote dynamics, the report offers crucial insights for pharmaceutical companies. Industry experts Jeff Riegel, Kathryn Madalena, Lisa Peluso, and Greg Connel provide strategic advice on navigating these changes and maximizing AdCom success. Click here to view the whitepaper.
COMMERCIAL AND MARKETING
HCG Explores Neuromarketing in Healthcare Engagement
In a PMLive article, HCG’s Nicole Luciano discusses the power of neuromarketing in healthcare communications. As physicians face information overload, Luciano argues that understanding cognitive science is crucial for effective engagement. By leveraging neuroscience and psychology insights, pharma marketers can craft messages that resonate emotionally and drive behavior change. Click here to view the article.
PUBLICATIONS
HCG’s Rajni Parthasarathy Shares Multicultural Insights on ISMPP Podcast
Rajni Parthasarathy, PhD, CMPP, SVP of Scientific Services and DEIB Lead at HCG, features on ISMPP’s latest podcast. Rajni discusses crucial multicultural considerations in medical communications, including improving clinical trial diversity and strategies for inclusive communication. This insightful episode, stemming from ISMPP’s 2024 Annual Meeting, offers valuable perspectives for industry professionals. Click here to listen to the podcast.
PUBLICATIONS
HCG Experts to Share Storytelling Techniques at ISMPP University
Stephen Towers, PhD, and Zeynep Turan from HCG presented “Using Storytelling to Communicate Complex Science” at ISMPP University. This reprise of their ISMPP Annual Meeting oral presentation showcases HCG’s Publications expertise in crafting compelling scientific narratives. Click here to hear to the presentation.
CORPORATE AND CULTURE
HCG Unifies Agencies to Become Transformational Powerhouse
HCG announces a bold integration of its legacy agencies into a unified global team. This strategic move creates a powerhouse in Regulatory, Publications, Medical Affairs, and Commercial & Marketing. HCG now offers clients enhanced capabilities and collaborative expertise to drive transformative strategies in medical and marketing communications. For further information, contact Jeremy Williams.