New Rules: Transforming HCP Engagement in an Evolving Landscape

Members from the HCG Engagement Group, an industry powerhouse collection of 115+ digital, creative, and innovation experts, discuss a strategy for effective knowledge building among HCP audiences, tactical real-world examples and considerations, and a framework for leveraging data-driven audience segmentation and social network engagement. (2020)

35 minute video


Akarsh Sakalaspur, HCG
EVP, Head of Digital
Nigel Campbell, HCG
Digital Engagement Strategy
Dimithri Wignarajah, HCG
Communications Strategist
Jeremy Williams
Global Director - Client Relationship Management, HCG (Chair)

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The Collective Intelligence Webinars leverage the global expertise of the Healthcare Consultancy Group (HCG) to provide leading professionals across pharma and biotech with thought-leadership examples of future thinking, collaboration, and communication excellence.

HCG is a global leader in medical communications, comprising 7 interconnected agencies with distinct personalities and complementary skills.

The depth of our expertise allows us to configure custom solutions to meet your scientific, regulatory, and digital needs. Discrete offices and robust processes ensure the confidentiality of your data and programs.

We give your programs the profile they deserve by building your team with you in mind.