THOUGHT LEADERSHIP

Thinking that

turns heads

HCG Thought Leadership is an industry-leading program that harnesses the global expertise of HCG to drive impact and generate thinking that turns heads. Leveraging healthcare communications power expertise, it equips top medical communications professionals in pharma and biotech with cutting-edge examples of future-focused innovation and communications excellence, empowering you to transform your approach and accelerate the impact of your science.

INDUSTRY FUTURE

8 minute read

Trust, Trials, and Transformation – AI’s Place in the Future of Oncology

8 minute read

Telling the future story of cancer treatment – AACR 2025 in focus

7 minute read

Insights & Innovations for Impact

7 minute read

CES 2025 Through a Pharma Lens

5 minute read

ASH 2024: Unlocking key takeaways in non-malignant hematology

5 minute read

AHA 2024: Revving the Engine on Cardiometabolic Health

60 minute video

Health Fusion TechX: HCG Edition – Innovation Showcase

5 minute read

Perspective from the Year’s Biggest Oncology Congresses

20 minute read

Medical Communications: Leading Transformation in a Transforming Industry

12 minute read

MedComms Vantage 2022: A Transforming Industry

12 minute read

Search: The Next Generation

5 minute read

How Artificial Intelligence Can Expand the Borders of Healthcare

60 minute video

Artificial Intelligence in Practice – How Medical Affairs Can Leverage AI Today

12 minute read

A Matter of Trust

COMMERCIAL & MARKETING

60 minute video

Neuromarketing: Unlock the Science of Customer Engagement

4 minute read

Discovering the Unique Power of DOLs

8 minute read

The Rise of the Digital Opinion Leader – Are You Harnessing the Power of Pharma’s New Educators?

MEDICAL AFFAIRS

5 minute read

The Future of Medical Affairs – Five Themes from MAPS Americas 2025

15 minute read

Storytelling: The underappreciated cornerstone of evidence-based medical communications

56 minute video

PANEL DISCUSSION: The Journey to Omnichannel in Medical Affairs

15 minute video

The Journey to Omnichannel in Medical Affairs

6 minute read

Precision Medical Education: Getting It Right – Right Person, Right Content, Right Channel, Right Time

7 minute read

Omnichannel – The Med Comms Answer to HCP Data Overload

2 minute read

Medical Affairs Goes Social

8 minute read

Be Social! A New Game for Medical Affairs – Engaging HCPs on Social Media

PUBLICATIONS

8 minute

Measuring the reach and impact of plain language summary publication

8 minute

Look who’s talking: Medical journals and podcasting

8 minute

From data to dialogue: Opportunities to enhance reach and accessibility of RWE publications using extenders

minute

Analysis on graphical abstract and plain language summary usage patterns in select publications

minute

Being seen: using journal-reported metrics to highlight utilisation of supplementary materials in oncology journals

10 minute

HCG Insights from ISMPP EU 2025

7 minute

Bringing More Effective Storytelling to Medical Publications

8 minute

Exploring Attitudes Toward AI and Omnichannel in Medical Communications

8 minute

Harnessing Podcasts to Maximize the Reach of Medical Publications

8 minute

Using Storytelling to Communicate Complex Science: A Quantitative and Qualitative Assessment of the Narrative Properties of Journal Articles on Genetic Medicines

8 minute

Graphical Abstract and Plain Language Summary Usage Patterns in Nephrology and Gastroenterology Publications

60 minute video

Harnessing Omnichannel, AI, and Beyond: Reimagining Scientific Publications

5 minute

The Next Generation of Literature Reviews

8 minute

Examining Approaches to Educating US Oncologists About Clinical Trials

8 minute

Ease of Reading: Evaluating Clinical Data Accessibility Through the Use of Graphical Abstracts and Plain Language Summaries

30 minute video

Quick Wins for Data Amplification in Scientific Communications

8 minute

Should Key Opinion Leaders Have a Role in Amplification of Peer-Reviewed Publications in the Digital Space?

8 minute

Current Trends in the Use of Social Media to Disseminate Pharmaceutical Publications

5 minute

Trends in the Evolving Virtual Congress Era Considerations for Presentation Development

8 minute

Tracking the Use and Reach of Congress Publication Extenders

8 minute

Tracking the Use and Reach of Congress Publication Extenders – Plain Language Summary

REGULATORY

8 minute read

Building a Better Car

8 minute read

AI’s Impact on Regulatory Affairs

8 minute read

Embrace the Opportunities in a Changing FDA Advisory Committee Landscape