← Digital Engagement

The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, Engagement

HCG experts provide their perspective on the evolving role of DOLs in medical and marketing communications and share their approaches for identifying, monitoring, and engaging DOLs in a compliant manner, with relevant examples. (2019)

    🕒 42 minute video

    Presenters/Moderators

    Greg Imber

    Chief Engagement Officer, HCG

    Jeremy Williams
    Global Director – Client Relationship Management, HCG (moderator)