PANEL DISCUSSION: The Journey to Omnichannel in Medical Affairs

Delve into the following business-critical  Omnichannel topics:  

• Know how to use data and insights to understand the make-up of our audience and their preferences

• Make use of available attribution and behavior  data to improve the way we personalize content to our HCP audiences  

• Optimize content creation through  audience-specific, outcome-based modular content  

• Take advantage of ready-to-use technology, customizable for Medical Affairs in advance of fully integrated technology platforms.