publications

CMPP-Certified!

Published: 06/03/2025

Big Congratulations to HCG’s latest large group of colleagues who’ve earned their ISMPP CMPP® (Certified Medical Publication Professional) certification! The HCG group represented an impressive 5% of the industry’s CMPP qualifications with ISMPP this summer. This global benchmark in medical publication excellence reflects their deep expertise, ethical leadership, and unwavering commitment to best practices in scientific communication. Their achievement reinforces HCG’s position as a trusted, knowledgeable partner in medical publications — and strengthens our mission to deliver scientific clarity with impact.

commercial and marketing

HCG and Reuters’ Neuromarketing Webinar Reveals HCP Engagement Insights

Published: 06/01/2024

Industry experts from HCG, Merck, and Acorda Therapeutics recently shared groundbreaking strategies in healthcare neuromarketing. The webinar unveiled methods to decode physician motivation, express authentic empathy, and inspire change at the point of care. Attendees gained valuable insights to revolutionize their HCP engagement approach using behavioral analysis rooted in psychology and neuroscience. Click here to view the webinar.

publications

HCG Experts to Share Storytelling Techniques at ISMPP University

Published: 05/30/2024

Stephen Towers, PhD, and Zeynep Turan from HCG presented “Using Storytelling to Communicate Complex Science” at ISMPP University. This reprise of their ISMPP Annual Meeting oral presentation showcases HCG’s Publications expertise in crafting compelling scientific narratives. Click here to hear to the presentation.

commercial and marketing

HCG Explores Neuromarketing in Healthcare Engagement

Published: 05/29/2024

In a PMLive article, HCG’s Nicole Luciano discusses the power of neuromarketing in healthcare communications. As physicians face information overload, Luciano argues that understanding cognitive science is crucial for effective engagement. By leveraging neuroscience and psychology insights, pharma marketers can craft messages that resonate emotionally and drive behavior change. Click here to view the article.

corporate and culture

HCG Unifies Agencies to Become Transformational Powerhouse

Published: 04/20/2024

HCG announces a bold integration of its legacy agencies into a unified global team. This strategic move creates a powerhouse in Regulatory, Publications, Medical Affairs, and Commercial & Marketing. HCG now offers clients enhanced capabilities and collaborative expertise to drive transformative strategies in medical and marketing communications. For further information, contact Jeremy Williams.