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Medical Communications: Leading Transformation in a Transforming Industry
Medical communications is transforming in its science and data, audience, technology and channels of HCP communications and the role of medical affairs. This paper, in collaboration with Reuters with expert insight from medcomms leaders, explores this transformation and how pharma companies are seeking to seize this opportunity in practice and deliver on the new mission expected of them.
🕒 20 minute read
Authors
A Whitepaper co-authored
by Reuters and HCG