The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, Engagement

HCG experts provide their perspective on the evolving role of DOLs in medical and marketing communications and share their approaches for identifying, monitoring, and engaging DOLs in a compliant manner, with relevant examples. (2019)

41 min, 48 sec


Greg Imber
Chief Engagement Officer, HCG
Jeremy Williams
Global Director - Client Relationship Management, HCG (moderator)

More Information

The Collective Intelligence Webinars leverage the global expertise of the Healthcare Consultancy Group (HCG) to provide leading professionals across pharma and biotech with thought-leadership examples of future thinking, collaboration, and communication excellence.

HCG is a global leader in medical communications, comprising 7 interconnected agencies with distinct personalities and complementary skills.

The depth of our expertise allows us to configure custom solutions to meet your scientific, regulatory, and digital needs. Discrete offices and robust processes ensure the confidentiality of your data and programs.

We give your programs the profile they deserve by building your team with you in mind.