The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, Engagement

HCG experts provide their perspective on the evolving role of DOLs in medical and marketing communications and share their approaches for identifying, monitoring, and engaging DOLs in a compliant manner, with relevant examples. (2019)

41 min, 48 sec

Presenters/Moderators

Greg Imber
Chief Engagement Officer, HCG
Jeremy Williams
Global Director - Client Relationship Management, HCG (moderator)

More Information

The Collective Intelligence Webinars leverage the global expertise of the Healthcare Consultancy Group (HCG) to provide leading professionals across pharma and biotech with thought-leadership examples of future thinking, collaboration, and communication excellence.

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