Harnessing Omnichannel, AI, and Beyond: Reimagining Scientific Publications

Artificial intelligence (AI) and omnichannel have come to seem mere buzzwords these days in the medical communications – everyone is talking about them, everyone wants to use them. But without knowledge of the fundamentals of correct implementation, following the trend means nothing. Nonetheless, with the right strategy and full understanding of what these two technologies offer in terms of business and customer needs, the benefits can be plentiful. When it comes to the specifics of transforming scientific publications, though, where to begin?

Watch the discussion unfold in this webinar.

60 minutes


James Dathan
Global Publications Manager (AZ)
Maria Galindo Perez
Head of Medical Communications & Publications Excellence (Bayer)
Robert Matheis
President & CEO (ISMPP)
Sam Kew
Senior Group Scientific Director (HCG – Synergy)
James Godding
Client Partnership Director (HCG – Chameleon)
Rajni Parthasarathy
VP of Scientific Services (HCG – ProEdCommunications)

More Information

The Collective Intelligence Webinars leverage the global expertise of the Healthcare Consultancy Group (HCG) to provide leading professionals across pharma and biotech with thought-leadership examples of future thinking, collaboration, and communication excellence.

HCG is a global leader in medical communications, comprising 7 interconnected agencies with distinct personalities and complementary skills.

The depth of our expertise allows us to configure custom solutions to meet your scientific, regulatory, and digital needs. Discrete offices and robust processes ensure the confidentiality of your data and programs.

We give your programs the profile they deserve by building your team with you in mind.