A framework for equity: Medical communications’ role in addressing health disparities

HCPs, patients, and society are more socially aware, diverse, and in-touch with the realities of variable healthcare access between communities. They are more educated, seek new information, ask tough questions, and expect industries and governments to know and do better. As a medical communications industry, we can no longer ignore how society and health systems differentially treat and affect patients through various factors – factors that continue to affect how healthcare is delivered to patients around the world. In this webinar, experts from HCG’s Health Disparities & Inequities council will uncover a framework that can be applied to every client, therapeutic area, or product to move the needle towards a more equitable distribution of information and access.

10 minute video

Presenters/Moderators

Dan Hutta, PhD
SVP, Medical Strategy, ProEd Communications
Luke Cole
SVP, Digital Strategy, Engagement Group
Ruthline Laylor, PhD
Executive Director, Scientific Services, Chameleon Communications

More Information

The Collective Intelligence Webinars leverage the global expertise of the Healthcare Consultancy Group (HCG) to provide leading professionals across pharma and biotech with thought-leadership examples of future thinking, collaboration, and communication excellence.

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