FUTURE READY: SXSW Insights for Med Comms Leaders

Since its humble beginnings as a music festival in 1987, South by Southwest (SXSW) Austin has grown into a world-renowned event, celebrating the convergence of creativity, culture, and technology. In June 2025, SXSW extended its global reach, launching its inaugural London festival, bringing together visionaries and innovators from across Europe to connect, exchange ideas, and shape the future. Our team was on the ground to capture the conversation. In this special edition, we highlight the key themes from SXSW 2025 and explore their significance for Medical Communications. Discover how the brightest minds in innovation are redefining the future—and how their ideas can inspire us to reimagine how we communicate, educate, and connect within healthcare.

12 Minutes