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Be Social! A New Game for Medical Affairs – Engaging HCPs on Social Media

It’s never been a matter of where to engage HCPs, but with more spending increased time online and with an increased number using social media for professional services, medical affairs teams need to keep up.

Read on, and we’ll provide real work examples on how to engage HCPs on social media through every step of this new journey. (2021)

🕒 8 minute read

Authors

Traci Clarke
VP Client Services
Akarsh Sakalaspur

Executive VP, Head of DIgital

Susie Spallina Twaddell
VP Client Services
Dimithri Wignarajah

Communication Strategist