The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, Engagement


As HCP reliance upon digital and social channels as both a source of educational information and a central meeting place for peer-to-peer interaction continues to increase, it is critical for teams to monitor that activity, understand who the DOLs are, and engage them appropriately.

This webinar provides our perspective on the evolving role of DOLs in medical and marketing communications and is an opportunity to share approaches for identifying, monitoring, and engaging DOLs in a compliant manner, with relevant examples.


Greg Imber
Chief Engagement Officer, HCG
Jeremy Williams
Global Director - Client Relationship Management, HCG (moderator)

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The Collective Intelligence Webinars leverage the global expertise of the Healthcare Consultancy Group (HCG) to provide leading professionals across pharma and biotech with thought-leadership examples of future thinking, collaboration, and communication excellence.

HCG is a global leader in medical communications, comprising 7 interconnected agencies with distinct personalities and complementary skills.

The depth of our expertise allows us to configure custom solutions to meet your scientific, regulatory, and digital needs. Discrete offices and robust processes ensure the confidentiality of your data and programs.

We give your programs the profile they deserve by building your team with you in mind.