Healthcare Consultancy Group (HCG) is a global leader in medical communications—8 agencies united in a common vision: to accelerate product understanding and acceptance, bringing clients’ medicines closer to the patients who need them.

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Precision Medical Education & Omnichannel

Precision Medical Education and Omnichannel focus on leveraging data to better understand and target HCPs, creating modular/atomic content to reach them with the right message and right time, and leveraging the technology, platforms and channels to deliver, measure and improve communication.

6 minute read

Precision Medical Education: Getting It Right – Right Person, Right Content, Right Channel, Right Time

Gather insights from our experts here at HCG on delivering personalized and actionable content to an HCP at every point in their journey. Additionally, read on to understand how to measure and analyze the success of each engagement in order to adapt the content, channels, and timing to improve effectiveness and fulfil HCPs’ unmet needs.

7 minute read

Omnichannel – the Med Comms Answer to HCP Data Overload

The total amount of data that an HCP needs to consume has significantly increased since the dawn of the smartphone era. On average, the data consumed were 2 zettabytes in 2010, and in 2025, the projected consumption of data will be 181 zettabytes.

Read on to learn about our approach to tackling this using omnichannel.

15 minute video

Precision Medical Education: Translating Omnichannel to Scientific Communication

Join an HCG cross-functional panel as they discuss the Precision Medical Education journey and how it will lead to personalized, actionable content, and when and where it will have the greatest impact. The panel will also discuss how to measure and analyze successes through an engagement and how to adapt the content, channels, and timing to improve effectiveness over time.

Health Care Professional Communications and Engagement

HCP engagement is being revolutionized, and our experts are leading the charge with forward-thinking and innovative new approaches.

13 minute video

Framing the Future: How to Prepare for the Next Generation of Medical Communications

COVID-19 significantly changed consumer behaviors and required pharma to rethink how we engage and educate HCPs. Our experts discuss how to prepare for the new future of medical communications, taking learnings from what we've witnessed and experienced over the last several years to propel our engagements forward.

16 minute video

Injecting Innovation Into Medical Affairs: Big Ideas to Drive HCP Engagement

Our experts discuss the need to think personal and snackable when developing content, the evolution to “Content 3.0,” and how to master the new landscape to engage HCPs and key opinion leaders (KOLs) on social media.

35 minute video

New Rules: Transforming HCP Engagement in an Evolving Landscape

Members from the HCG Engagement Group, an industry powerhouse collection of 115+ digital, creative, and innovation experts, discuss a strategy for effective knowledge building among HCP audiences, tactical real-world examples and considerations, and a framework for leveraging data-driven audience segmentation and social network engagement.

50 minute video

The Science Behind Learning: Evidence-Based Principles to Improve HCP Engagement

The Science Behind Learning: Evidence-Based Principles to Improve HCP Engagement
Medical, scientific, and creative experts translate learning theory research into best practices for improving HCP engagement. An overview of research in learning techniques and methodologies, actionable real-world examples, and a framework for integrating learning principles into future medical communications will be provided.

Digital Opinion Leaders

Digital opinion leaders (DOLs) are becoming the most influential breed of opinion leaders. Understanding them and engaging them successfully is key to the success of our medical education and communications.

4 minute read

Discovering the Unique Power of DOLs

You’ve heard it, DOLs are the new KOLs—and this model is here to stay. From identifying them through a common passion to building this relationship, we’ve been there, done that, and we’re ready to take you on this journey!

8 minute read

The Rise of the Digital Opinion Leader

With the rise of online HCP presence, a new breed of KOLs have emerged—DOLs. Our experts will provide their key insights on identification, engagement, and advocacy in this article.

42 minute video

The ABCs of DOLs (Digital Opinion Leaders): Identification, Monitoring, Engagement

HCG experts provide their perspective on the evolving role of DOLs in medical and marketing communications and share their approaches for identifying, monitoring, and engaging DOLs in a compliant manner, with relevant examples.

10 minute read

Should Key Opinion Leaders have a role in amplification of peer-reviewed publications in the digital space?

Medical Affairs & Social Media

Social media has become a key engagement channel for medical communications as HCPs embrace social media channels for education and peer-to-peer engagement.

8 minute read

Be Social! A New Game for Medical Affairs – Engaging HCPs on Social Media

It’s never been a matter of where to engage HCPs, but with more spending increased time online and with an increased number using social media for professional services, medical affairs teams need to keep up.

Read on, and we’ll provide real work examples on how to engage HCPs on social media through every step of this new journey.

8 minute read

Current Trends in the Use of Social Media to Disseminate Pharmaceutical Publications

24 minute video

Medical Affairs Goes Social: Successfully Engaging HCPs on Social Media

A cross-functional panel discusses the trends in medical communications toward increased HCP engagement on social media, the need to proactively identify and seize opportunities under this new engagement paradigm, and practical real-world examples to effectively facilitate compliant HCP social media engagement.

Virtual Engagement

Virtual engagement has evolved into a critical channel for health care professional (HCP) communication, education, and congress involvement.

8 minute read

Virtual? Hybrid? Seven Lessons for Standing Out at Tomorrow’s Congress

Learn strategies on how to engage an HCP audience at virtual congresses—from the virtual booth to relationship building, the increased audience size, to content. Anyone trying to engage HCPs in a virtual environment need to rethink their strategy, and we have a few suggestions on how.

16 minute video

Face-to-Face, to Virtual, and Back Again? The Future of Live Engagement

A multidisciplinary expert HCG panel discusses HCP attitudes, opinions, and preferences on the return to live events, as told by HCPs themselves. The panel discusses “what’s next” in HCP engagement and provides insights on integrated multichannel strategies for connecting and communicating with both live and virtual audiences during hybrid programs.

21 minute video

Wearing Red Is No Longer Enough: How to Stand Out at a Virtual Conference

Communication professionals engage a cross-functional panel to discuss challenges, share learnings, and highlight best practices when presenting at a virtual (or hybrid) congress, based on findings from 100 virtual congresses. The panel investigates competitive differentiation and how to maximize audience outreach using real-life examples.

49 minute video

The Reality of Virtual, Part 2: The Virtual Congress: Dealing With the Disruption to Your Communication Strategy

Data-dissemination and digital experts provide perspectives on what congress disruption means for medical communications strategy to equip attendees with practical solutions for data dissemination and HCP engagement.

5 minute read

Trends in the Evolving Virtual Congress Era Considerations for Presentation Development

8 minute read

 Tracking the Use and Reach of Congress Publication Extenders

8 minute read

Tracking the Use and Reach of Congress Publication Extenders – Plain Language Summary

Regulatory

Data must be presented in ways that matter to healthcare providers, the patients they treat, and the regulators who protect them.

66 minute video

Clinical Trial Disruption Due to COVID-19: Interpreting and Communicating Data With Regulators

HCG hosts a panel of industry experts to discuss how to interpret data from clinical trials disrupted by the COVID-19 pandemic and how to best communicate these data with regulators.

50 minute video

Beginning With the End Goal in Mind – Moving Beyond Traditional Life Science R&D and Regulatory Strategic Tools

An HCG and industry expert panel discusses how to prepare a high-quality product concept document and develop specifications around the components of the product. They also consider how to effectively use these utility documents to guide regulatory, business development, scientific, and market-entry strategy and development.